The 2019 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2019 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Michael Hohl Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Nevada Humane Society
Boys and Girls Club of Western Nevada

 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Michael Hohl Subaru

Subaru and Michael Hohl Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru & LLS Support Local Cancer Patients  –  Erica B

Carson Tahoe Cancer Center was eager to meet with Michael Hohl Subaru and LLS for another year of donations! The staff have a great connection to the retailer already, so it’s a special relationship that the hospital truly cherishes. Subaru brought their donations in on a cart and were immediately greeted by the hospital and foundation staff. They were so grateful to be able to receive boxes of warm blankets for their patients. They were able to give out some that same day! The directors came out to personally thank Matthew Hohl and his Subaru colleagues. One of the directors mentioned that “the patients will be very happy to receive the blankets.” When the staff came out for the photo, they were very excited to see the blankets and arts and craft kits. We opened up one of the craft kits to show them everything inside. The thought it would be perfect for the kids going through treatment or for kids visiting their loved ones in the cancer center. We took some photos and after, the hospital staff thanked Subaru themselves before heading back into the infusion center. The foundation staff enjoyed some additional conversations with Subaru before parting ways and saying “looking forward to next year!”

I Care Where They Are Going  –  Liz W

In the Spring of 2017, after the death of a very dear fly fishing friend, we decided to create a program dedicated to the incarcerated youth to teach them Fly Fishing in our friends' name. (Disclaimer, I'm not an eloquent writer) It's not Fly Fishing we're teaching them. It's Life: Decision making. Consequences. Corrections. Choices. We called Jeff G. of the State of Nevada Youth Camp, China Springs, located in Gardnerville, which serves all Nevada counties, (accept Clark county ) mid-level offenders between the ages of 12- 18.Along with the aid of being coaches and used gear donations from local fly club members, we were able to teach 6 youth, 6 weeks of fly fishing and present them with rods, reels and fly lines and fly boxes with flies. We did not want to teach them these life lessons and then have them leave the program without being able to experience the act of fly fishing, and to not be reminded of the life lessons learned.At the beginning of this first session, all we wanted, was for one of the participants to get "IT"... that one thing... that this is about YOU, it's about YOUR decisions, it's about correcting, it's about consequences, to think before YOU act, to give yourself the choice and to try and make the right choice first. If it was the wrong choice, then try again. It's about handling each life with release, that YOU have the awesome power to catch a living animal, and to feel it's fight, to honor a living thing and to see it go and live more. The first session, was, in our minds a jaw dropping success. We hoped for 1 participant to get IT.. instead, all SIX participants, got IT. They're families got IT, the other youth that were incarcerated, got IT, just by word of mouth. According to Staff at China Springs, there was a complete change in the youth that did not participate. They were all asking to be involved in the next session. Jeff G., of China Springs, I believe has written into this forum. He is eloquent, methodical and knowledgeable with these youth. I am not, I know fly fishing. During the scheduling of the second session Jeff told me, "okay, I have to tell you, 5 of these guys are Gang members... " I said right away: "I don't care what they've done, I care about where they are going. " and it's true. The second session was more of a success than the first session. These kids finally had a release, they had something, that makes life not such a secret any more! The second session was easier, due to a donation from M. Hohl, to help us get new rods instead used ones from the 1970's, along with fly tying kits, so our session 2 participants are prepared! The reports back, were these participants are now interacting with their parents, when there was NO interaction. They are still going out, practicing catch and release fishing, and they are still in awe to know that it's between them, the river, and the fish. No judgements, it was their decision, it was their choice. And the reward of all this ... well... the didn't keep it .... They let it go and each time they go out, they'll meet it again. As a note: We asked the participants of Sessions I & II, to come up with their own logo... they had a little contest, everyone submitted something, and THEY Voted on which one they wanted... the Winning entry : Discovery on the Fly... Discover Yourself! Can't thank M. Hohl enough for his help, along with Jon (JB) of the Hohl family of dealerships.. this success of htis program couldn't of been done as easily without your help.

Michael Hohl Motor Company Helping At-Risk Teens  –  Jeff G

Michael Hohl Motor Company not only puts their proverbial money where their mouth is, but takes it a step further by volunteering time with at-risk kids in Northern Nevada. Matthew Hohl and Jon Blakely, both key employees at Michael Hohl Motor Company, volunteered hours of their own time in the first two sessions of the inaugural groups of Discovery on the Fly (DOTF) program which Michael Hohl Motor Company funds. It is now an established and successful program for at-risk youth in the area. The group is six weeks long with six participants who are paired with a volunteer. The kids learn the nuances of fly fishing, casting, tying and congruent life lessons which they can apply in other areas of their lives moving forward. Discovery on the Fly Session I was special. That said, it was Session I and a pilot program and we didn't know for sure whether or not there would even be a Session II. As it turned out, Session I changed lives and caught the attention of a lot of folks - unsolicited. The volunteers raved about it, the kids raved about it, the families raved about it and thus, Session II and beyond. In the second session, four of the kids had never fished before, much less fly fished or tied flies. As it turned out, this group of kids who you would never expect to see with a rod in hand or to even be interested for that matter, have not only changed the course of their lives and ideals, but of those who volunteered for this project. Each of the six participants receive a fly tying kit, materials, fly box and flies in addition to those they tie in the group, a variety of printed materials and a fly rod/reel/line combo, all of which they get to keep once the group ends. Over six weeks they learn to tie flies, cast, understand bug and trout behavior, knot tying and in the culmination, go to a private pond where they all catch big fish on a fly rod and safely release them back to the water. Again, congruent with the techniques and disciplines taught and learned are life lessons taught in a different environment. We found that among many other benefits, participants who previously had communication problems with their families, during and long after the group shared not only how much they loved the group, but their excitement was so palatable and infections within their families – it became a bond which not only brought the families together talking about it, but gave them a reason to do things together like going fishing and spending quality time outdoors. Word-of-mouth among the kids and families have many more inquiring about the ability to be a part of the group going forward. Michael Hohl Motor Company and the volunteers involved with this program have something here that is making an impact beyond what was anticipated. Cannot thank you all enough for what you are doing for the at-risk youth of this state, who if not for you, may never have an opportunity like this. Maybe, just maybe, lives will change and you have been a factor in that change. I'm thinking so.

Boys and Girls Club of Northern Nevada  –  Nick R

Representatives from Michael Hohl Subaru in Carson City presented Katie Leao, chief professional officer of the Boys & Girls camp; Girls Clubs of Western Nevada with a check in the amount of $7,685 Tuesday, March 29, from the Subaru Share the Love event which took place from Nov 19, 2015 through Jan. 2, 2016. ⿿This donation will provide two full meals a day for at least 12 kids for an entire year,⿝ said Leao. ⿿Besides free or reduced lunch at school, we provide the only food some of our members get. We offer meals for them and send food home on weekends to ensure they don⿿t go hungry. We are grateful for Michael Hohl Subaru⿿s long-standing friendship with our Club.⿝ Each year for six weeks between mid-November and early January, Hohl donates $250 for each new car sold during their ⿿Share the Love⿿ event. Subaru corporate office selects national nonprofit education, health, community, animal and environmental organizations, and each dealership selects one local organization for customers to choose to receive the donation.

Michael Hohl Subaru Loves The Earth  –  bryan w

As a participating Subaru Retailer, Michael Hohl Subaru has set up a complete Butterfly habitat located front and center of our Service reception area. This mini ecosystem that will promote life and growth of the Monarch butterfly is currently enjoyed by all of our incoming Service and Sales customers. This habitat has been enjoyed by many children, sparking imagination and instilling values of conservation, wildlife appreciation and the desire to learn. In conjunction with the habitat display we have handed out free Habitat seed kits for our customers to enjoy and create their own additional conservation habitats at their homes, schools, churches, and recreation centers. Additionally, a large portion of our Habitat seed kits have been presented to our local Carson City Nevada State Children's museum. Currently this museum educates children weekly about the importance of the Monarch butterfly in our area, and with our help will continue to grow and flourish their outreach. One out of three bites on our dinner plates is made possible by pollinators like the Monarch butterfly. This staggering statistic rings true in the minds of our community members, and adds to the value and sincere importance of creating Hero habitats. Michael Hohl Subaru has pledged to donate our complete habitat to the Nevada State Children's museum to add a unique and special permanent fixture to enhance their educational goals. We are proud to be able to make this impact, and Share the Love.

Subaru Loves the Earth  –  Matthew H

Michael Hohl Subaru in Carson City dedicated the month of April to the "Subaru Loves the Earth" e-waste recycling event. We invited our employees, customers, vendors and community members to drop off their e-waste for proper handling. A heartfelt thank you to all who participated in helping to protect our environment by bringing their TVs, computers, DVD players and cell phones to the dealership. We are grateful to serve our community with this program and work toward reducing the impact of toxic compounds in our soil and waterways.

Dog Adoption  –  Julie K

When our dog passed away recently, my husband said that he wanted a break from pets. However, when Michael Hohl Subaru communicated that they were sponsoring a pet adoption on December 12, 2014 I just knew I had to attend. Even though I had not told my husband I was planning on going, I decided to anyway to try and fill the void we had for our last dog. I came across "Bella" a chocolate lab mix that had come from 2 homes already. She was so sweet and docile I couldn't believe no one wanted to keep her! I knew I could give her a good home and do something for a good cause. She now is my husband's best friend! Thank you to Michael Hohl Subaru for partnering with a local organization and sponsoring such a good cause in the community!

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