Subaru is well-known for being one of the most loved, recognized, safest, and reliable brands on the market, with one of the highest retention rates. Buyers flock to the Subaru brand because they trust that the vehicle they’re buying, new or used, is one that they can rely on. In 2025’s American Customer Satisfaction Index, Subaru ranked number one in multiple categories, even increasing its lead over other automakers that made the list.
The Annual ACSI Survey
The American Customer Satisfaction Index, or ACSI, was conducted with a total of 9,949 responses from customers about their purchases and their satisfaction with said purchase. The company, ACSI LLC, based in Ann Arbor, Michigan, compiles the responses and assigns an average score of 1 to 100 to each brand in a given category. The survey has been conducted every year since 1994. Subaru has ranked high in the ACSI for numerous years.
Subaru Ranks Number One In Many Categories
Subaru ranked as the number one brand in all of the categories below, each of which the manufacturer has won in years’ past:
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Vehicle Safety, six years in a row
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Product Quality, five years in a row
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Overall Product and Service Quality, three years in a row
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Perceived Value, three years in a row
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Dependability, two years in a row
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Driving Performance, two years in a row
Subaru Had a Higher Score Than In 2024
Subaru, as a brand, had an overall score of 85, representing a 2% increase over 2024. This achievement pulled a three-point lead over the next two brands, Mazda and Toyota, with the latter actually dropping a percentage point in 2025 compared to its 2024 score. Out of the 16 car companies that made the list, Subaru was one of the eight brands that increased their score from 2024 to 2025.
A Word from Subaru
“Being named the top mass-market brand in the 2025 ACSI study is an honor and a reflection of the trust our consumers place in Subaru,” said Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc. “This speaks to our commitment to safety, quality, and dependability, and we are grateful for the loyalty of our customers and the dedication of our retailers and employees nationwide.”
Michael Hohl Subaru Has the Perfect Car for You
There is no brand like Subaru, and there is no dealer like Michael Hohl Subaru. With expert salespeople who will guide you through the sales process, Michael Hohl Subaru is committed to helping buyers feel at ease and enjoy the process of buying their new or used Subaru. Stop in and check out the latest features for all of the new 2026 models.
Why Choose Michael Hohl Subaru
Start your new year off right with a visit to Michael Hohl Subaru to check out the latest Subaru models. Michael Hohl Subaru takes great pride in ensuring you get the best experience possible. Whether you are looking for a new or used car, our salespeople and finance department will work with you to get the best price possible. When it comes to servicing your vehicle, our service center will take care of your car as if it were one of their own. And our parts center will take care of all your Subaru accessory needs.
We look forward to working with you.
