Subaru customers want to be treated right when they arrive at our showroom. We understand that they have specific needs and desire certain features that only this brand can provide. We should strive to deliver both value and exceptional customer service at the highest level.
Consumer research firm J.D. Power recently conducted its 2025 U.S. Sales Satisfaction Index Study. Subaru was ranked second among Mass Market Brands in this survey. This confirms that we are among the best in our commitment to delivering the value and outstanding customer service you expect from us.
This is the 40th year J.D. Power has conducted this study. It provides a detailed analysis of the new vehicle purchase experience from the customer's perspective. It measures dealership performance based on the shopping process, product presentation, price negotiation, the finance process (including insurance), and final vehicle delivery. The feedback gathered from this survey comes from customers like you. They look at your experience, gauge your expectations, and determine whether the sales journey itself meets your needs.
This year’s study surveyed 32,616 new vehicle buyers from July to September of 2025. They surveyed customers who purchased or leased a new vehicle between March and May of 2025.
In response to the results of this year’s study, Jeff Walters, President and COO, Subaru of America, Inc., said, “This ranking reflects the strong connection we have with our retailers, and the dedication behind initiatives like the Subaru Love Encore vehicle delivery program and Love Promise University, which help instill our core values across locations nationwide. As a testament to our collaborative culture, we are united by a shared commitment to our customers, delivering extraordinary service and being More Than a Car Company and More Than a Car Dealer every day.”
All of these approaches and ideas are rooted in Subaru’s Love Promise. Subaru believes that our customers are special because of their approach to life, work, and play. Subaru vehicles fit many types of needs, ranging from maintaining the slopes up in the Sierras to pet care and rescue down here in our state’s capital. We have enthusiasts who want to fulfill their need for speed, as well as empty nesters who want a vehicle that can take them away at any given time.
Michael Hohl Subaru is here to serve you at every stage of your life. We want to make your experience with us a great one from the time we greet you to the moment you drive off in your next vehicle. That is our Love Promise.
When you are ready to experience what we do to make your next vehicle purchase a great one, contact us, Michael Hohl Subaru! We will be there every step of the sales journey.
