2025 Subaru Share the Love Event Aims for $30 Million

In its advertising and other communications, Subaru consistently states that it is More Than a Car Company® and backs that claim with the Subaru Love Promise. The Love Promise triggers a donation to the buyer’s choice of Subaru of America’s four national charity partnerships with each new car purchase. Michael Hohl Subaru is proud to announce that the 2025 Subaru Share the Love® Event aims to raise millions of dollars in donations, bringing cumulative contributions to $350 million over 18 years.

While Subaru recognizes that it isn’t the only auto manufacturer to give to charitable causes, it is unique in how it involves its retailers and customers in the process. During the event, customers who purchase or lease a new Subaru can choose among four national charity partners: 

• The American Society for the Prevention of Cruelty to Animals® (ASPCA®) 

• Make-A-Wish® 

• Meals on Wheels 

• National Park Foundation 

 …or approximately 837 local charities selected by dealerships. The majority of donations are made to local charitable organizations where Subaru customers reside.  Michael Hohl’s preferred charities include: 

• Nevada Humane Society 

• Boys and Girls Club of Western Nevada 

Click here to learn more about Michael Hohl Subaru’s involvement in local charities and causes.

Subaru kicked off this year’s event with two heartwarming national TV spots. The first, “Prom,” beautifully showcases the inspiring selflessness of a young Make-A-Wish child who chooses to grant a “Wish to Give”, one of the charity’s unique wish types. The second, “Love Comes Home,” shines a light on the dedicated efforts of Subaru retailers as they support local charities in their communities every day.  

“The act of giving back is woven into Subaru’s DNA and the daily mission of our incredible charity partners. The Subaru Share the Love Event empowers our owners and retailers to drive lasting change while sharing the season’s greatest gifts: compassion and care.” – Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. 

From November 20, 2025, through January 2, 2026, Subaru donated $250 for each new Subaru vehicle purchased or leased at participating retailers nationwide to the charity of your choice.* Participating retailers are also excited to offer the chance to support up to two local charities in their community, with at least an extra $50 for each vehicle sold or leased to help make a difference. Plus, many of our friendly retailers will contribute $5 to their registered local charities for every qualifying Subaru vehicle routine service visit during this joyful campaign period. 

The 2025 Share the Love event may have passed, but at Michael Hohl Subaru, Love Promise begins another year with continued contributions to national and local charities.